What is Search Engine Optimization (SEO)?

Search Engine Optimization

SEO is one of the most commonly used web marketing tools. The crux of any strategy for ecommerce or content providers. It brings traffic which is literally free.

SEO Ranking Factors:

Rankings are based on a number of factors:

1) Trust/Authority of the host domain due to incoming links
2) Link popularity of a specific page
3) Anchor text of external links to page
4) On page keyword usage

Ranking Algorithm

It is very highly complex mathematical formula used by search engines to determine how high something should be ranked. Page rank is a largely outdated method of ranking. Google used to assign page ranks for a site from 1-10 where 10 was as high a rank as possible.

Keywords - The basics of SEO

Knowing what keywords people search for is the cornerstone of good SEO.

Keyword Density: It refers to the percentage of times a keyword appears on a web page compared to the total number of words on the page.

In the early days of search engines keyword density was critical. Now it is of far less importance. Having too many keywords is called keyword stuffing and leads to penalties.

Types of SEO

On Page Optimization:

Making SEO Optimized decisions on your actual web page. As a webmaster you have supreme control over what goes on your website.

Given that full implementation of on page techniques most often takes just a few hours there is literally no reason not to implement the upcoming techniques.

On Page SEO Elements:

  • Title and Meta Tags
  • Canonical Tag
  • Robots.txt
  • Sitemap Implementation and so on...

Off Page Optimization:

Our site has perfect On page SEO, then why do we need Off page?

It's all about links. The best links are ones other people post. The second best links are ones you go around and post yourself.

The worst links are ones where you pay someone to put them up for you. Google has a funny knack of catching on to this and penalizing your site for it.

Off page SEO Submissions:

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